Loyalty Cards
In marketing generally and in retailing more specifically, a Loyalty Card, rewards card, points card, or club card is a plastic or paper card, visually similar to a credit card or debit card, that identifies the card holder as a member in a commercial incentives program. Loyalty cards are a system of the loyalty business model. Cards typically have a barcode or magstripe that can be easily scanned, and some are even chip cards. Small keying cards are often used for convenience.
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